The advantages of colour documents

Adding colour to documents increases the power of persuasion and the capacity to communicate.

Presentation of high impact images.

Colour is the most powerful instrument for the presentation of images. Adequate use of colours makes it possible to present clear characteristic images which create specific impressions: power, warmth, reliability, etc.

Guiding the reader psychologically in the direction required.

Different colours have different effects on the psyche. By using these effects in appropriate ways, it is possible to guide the reader psychologically in the direction required.

Use of warm and cold colours to achieve the maximum effect.

Colours convey a sensation of psychological temperature. They can be used in both diagrams and documents to offer the reader a consistent image. The use of warm colours instils a feeling of warmth and movement in the reader, while cold colours create a cold, static feeling. We have to carefully choose the colours that best suit the content of the document and the message to be conveyed to the reader.